# Email Templates

#### **Email Template Configuration**

#### In this section, you can customize the email settings used to communicate with customers for claim updates, cancellations, reorders, and related actions.

#### Insureful provides two separate types of email templates for merchants:

1. **In-App Email Templates**\
   These are the default email templates provided directly by Insureful and are ready to use without any additional setup.
2. **Klaviyo Email Templates**\
   These templates are provided by Klaviyo and are available when Klaviyo is integrated with Insureful. They allow for advanced customization and automation through Klaviyo.

#### **Choosing the Right Email Template Type**

* **In-app email templates** are best suited for merchants who want quick setup and reliable communication without additional configuration.
* **Klaviyo email templates** are recommended for merchants who want deeper customization, advanced automation, and unified email marketing workflows.

Both options ensure that customers and internal teams receive timely and accurate notifications throughout the claim process.


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